Ford Motor Company announced Tuesday it is nearly doubling production capacity of the battery-electric F-150 Lightning. Ford now plans to produce 150,000 Lightnings per year. The automaker also announced its first wave of reservation holders will be invited to order their F-150 Lightning on Thursday.

“With nearly 200,000 reservations, our teams are working hard and creatively to break production constraints to get more F-150 Lightning trucks into the hands of our customers,” said Kumar Galhotra, president of The Americas & International Markets Group, Ford Motor Company. “The reality is clear: People are ready for an all-electric F-150 and Ford is pulling out all the stops to scale our operations and increase production capacity.”

Ford says reservation holders should be on the lookout for an invitation e-mail from Ford to place their order. This process will be handled wave-by-wave to deal with what Ford calls “unprecedented” demand for the F-150 Lightning. Ford says it has over 200,000 reservations for the pickup.

Increasing production to this level has not been a small task. Ford says it assembled a task force internally of employees from manufacturing, purchasing, strategy, product development and capacity planning to find ways of increasing production. Ford is working with key suppliers – as well as with its own manufacturing facilities Rawsonville Components Plant and Van Dyke Electric Powertrain Center – to find ways to increase capacity of electric vehicle parts, including battery cells, battery trays and electric drive systems. The automaker is not providing specifics as to how they are ramping up volumes.

This isn’t the first increase in EV volumes from Ford. The company recently announced plans to triple annual capacity of its Mustang Mach E to over 200,000 units per year. Between this increase and the Mach E increase, Ford will have the capacity to produce 600,000 EV’s per year by the end of 2023.