Ford Motor Company has confirmed it has over 190,000 reservations for the upcoming 2021 Ford Bronco SUV. Additionally, the company has detailed which variants of the Bronco reservation-holders are going for the most.
Speaking with AutoBlog Ford’s U.S. consumer marketing manager Mark Grueber confirmed the massive 190,000 reservation figure. Grueber also confirmed that, generally speaking, reservation-holders are going for the higher-end trim levels. Around 26-percent of reservations are for the high-end Wildtrak trim level, with the Badlands trim level coming in at around 20-percent of volume. The remaining 54-percent is split between the base, Big Bend, Black Diamond, Outer Banks and First Edition trim levels.
Adding to the premium mix is the fact that around half of reservations include the optional Sasquatch Package, which adds some serious off-roading hardware.
Another clear winner in the Bronco lineup is the four-door variant, which is accounting for about two-thirds thus far. Grueber also confirmed the 2.7-liter V-6 to be a very popular option, but declined to offer specifics. Meanwhile, only 10-percent of reservations for the four-cylinder are opting for the manual transmission.
Grueber also confirmed that Ford is actively reading online forums and social media feedback surrounding the Bronco. This feedback is directly influencing their decisions to change or add options to the Bronco. For example, a white roof option will appear in 2022 after online communities expressed a strong desire for the the option shortly after the Bronco’s reveal.