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Ford Aims For Image Makeover With Super Bowl Commercial

Ford Aims For Image Makeover With Super Bowl Commercial

Ford Motor Company will use this weekend’s Super Bowl LI as an opportunity to remake its image with the public. The 90-second spot will portray Ford as a transportation solutions provider, a move the company has been pushing lately as it transforms into a mobility company instead of just an automaker.

The sport will air during kickoff on Sunday. It highlights the frustration people face when it comes to various forms of mobility and highlights the various ways Ford is attempting to fix them. Towards the end it shows Ford’s various mobility services, such as ride and bike sharing programs, that the company is already engaged in.

Along with the Super Bowl spot, Ford is opening a new 2,900-square-foot facility in New York City called FordHub. FordHub will be a demonstration showroom of Ford’s initiatives to transform transportation and mobility. Labeled as an experiment for now, the public will be able to visit FordHub at the Westfield World Trade Center when it opens in February.

Inside the exhibit customers will be able to do things such as build a Mustang in 3D, engage in virtual racing and see local transportation status on a huge video wall.

In the meantime, Ford’s Super Bowl spot can be watched here:





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    ScarredKnight
    I like it ... but, needs more cars, like that GT ... LOL! I chuckled when the pickup pulled the Camry (a FWD vehicle......) out of the snow.....

    Cort, www.oldcarsstronghearts.com

    pig&cowValves.paceMaker * 1979 CC to 2003 MGM + 81mc

    "Out in no-man's land on an old 2-lane" | Bucky Covington | 'It's Good To Be Us'


    They had to get a cheap shot in at Toyota haha
    ScarredKnight
    I like it ... but, needs more cars, like that GT ... LOL! I chuckled when the pickup pulled the Camry (a FWD vehicle......) out of the snow.....

    Cort, www.oldcarsstronghearts.com

    pig&cowValves.paceMaker * 1979 CC to 2003 MGM + 81mc

    "Out in no-man's land on an old 2-lane" | Bucky Covington | 'It's Good To Be Us'
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