A Ford Motor Company executive has confirmed the automaker plans to eventually offer a battery-electric pickup truck. Specifically, Jim Farley, Ford president of global markets, says the company is going to offer a battery-electric F-Series truck.
“We’re going to be electrifying the F-Series — battery electric and hybrid,” stated Farley at the Deutsche Bank Global Automotive Conference according to The Detroit News.
The comment is quite clear and marks the very first time the Detroit automaker has made any comments toward a fully-electric pickup truck. It has been known for some time the F-150 was going to be electrified, but in the form of a hybrid that is slated to arrive in 2020.
Timing for this battery-electric F-Series is not known at this time. It is known that Ford’s first mainstream battery-electric vehicle will be the alleged Mach E SUV, which will arrive in 2021, so it is safe to assume an electric truck would arrive after that product.
It also isn’t clear if the battery-electric truck will be in the form of an F-150, which is slated for redesign in 2020, or if it would comprise an all-new model. Perhaps Ford could leverage the F-100 name for an electric variant?
While this announcement is a bit of a surprise, it makes a lot of strategic sense for the company. Ford’s financial health is closely tied to the success of its F-Series truck line, so defending its crown jewels from newcomers such as Tesla makes this move less shocking.
It’s worth mentioning General Motors and Fiat Chrysler has both loosely stated they have no immediate plans for battery-electric pickup trucks.