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2019 Ford Ranger Priced At $25,395

2019 Ford Ranger Priced At $25,395

After an accidental release on its website, Ford Motor Company has formally announced pricing for the revived 2019 Ranger. The new midsize pickup will carry a starting price of $25,395 when it goes on sale early next year.

Ford appears to be aiming down the middle of the segment in terms of pricing with the Ranger. At $25,395, it’s starting price is just shy of the 2018 Toyota Tacoma’s starting price of $25,400. That said, Ford is charging a premium over the Chevrolet Colorado and GMC Canyon, both of which start in the lower $20,000 range.

Ford is offering the Ranger in several flavors, including XL, XLT and Lariat trim levels. Buyers will be able to select from the two-door SuperCab and four-door SuperCrew models. Two and four wheel drive configuration will be offered on all variants. Like the Colorado and Canyon, a regular cab model is not planned.

The base XL 4×2 SuperCab with a 6-foot box will be priced from $25,395 with destination. The XL 4×2 SuperCrew with a 5-foot box starts at $27,615. The Lariat 4×4 SuperCrew, will be priced at $39,480. That figure can top $40,000 if buyers choose the FX4 off-road package, which is a $1,295 option.

All variants of the Ranger will be powered by Ford’s 2.3-liter EcoBoost four-cylinder with a 10-speed automatic transmission. Buyers will also be able to select options 4G-connected Wi-Fi hot spot, FordPass Connect and pre-collision assist technology.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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 Latest Forum Messages
  1. Tone
    Well, the GM twins low base price is due in part to them using the n/a 2.5 four. The Ford's Ecoboost is equivalent in capability to GM's optional 3.6 V6. Whether or not Ford will put a lower power motor in a yet-to-be announced base model is to be seen. But, I'm guessing a lot of GM's low-price sales might go to fleets and Ford seems to cover that sort of 'tradesman' market with the Transit/Transit Connect. So, maybe not?
    adk024
    Colorado debuted with only one engine, although they announced the Diesel was coming later. Does Ford stay tight lipped on their staged rollouts?
    Andrew_L
    arutherford
    I think the Raptor will bring in another.


    If we get the Raptor. But even so there should be another engine option on the regular Ranger.
    arutherford
    Andrew_L
    Not sure if offering only one engine is a smart move.


    I think the Raptor will bring in another.
    Andrew_L
    Not sure if offering only one engine is a smart move.
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