After an accidental release on its website, Ford Motor Company has formally announced pricing for the revived 2019 Ranger. The new midsize pickup will carry a starting price of $25,395 when it goes on sale early next year.
Ford appears to be aiming down the middle of the segment in terms of pricing with the Ranger. At $25,395, it’s starting price is just shy of the 2018 Toyota Tacoma’s starting price of $25,400. That said, Ford is charging a premium over the Chevrolet Colorado and GMC Canyon, both of which start in the lower $20,000 range.
Ford is offering the Ranger in several flavors, including XL, XLT and Lariat trim levels. Buyers will be able to select from the two-door SuperCab and four-door SuperCrew models. Two and four wheel drive configuration will be offered on all variants. Like the Colorado and Canyon, a regular cab model is not planned.
The base XL 4×2 SuperCab with a 6-foot box will be priced from $25,395 with destination. The XL 4×2 SuperCrew with a 5-foot box starts at $27,615. The Lariat 4×4 SuperCrew, will be priced at $39,480. That figure can top $40,000 if buyers choose the FX4 off-road package, which is a $1,295 option.
All variants of the Ranger will be powered by Ford’s 2.3-liter EcoBoost four-cylinder with a 10-speed automatic transmission. Buyers will also be able to select options 4G-connected Wi-Fi hot spot, FordPass Connect and pre-collision assist technology.