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Updated: This Year's Automotive Super Bowl Commercials

Updated: This Year's Automotive Super Bowl Commercials

As the case every year, many automakers are lining up to advertise during this evening’s Super Bowl LI. They’re eager to pay the reported $5 million per 30 seconds Fox is charging for ad space, and apparently feel it will pay off.

This year the automotive lineup appears larger than last year, but nearly every commercial from the automotive space has already been revealed as automakers try to seize on the ramp-up of the game. Not all OEMs have released their spots yet though, with Fiat-Chrysler in particular only announcing that they’ll have three commercials during the game, but are not revealing them early.

Nonetheless, all of the automaker spots are below.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. ScarredKnight
    The Giulia is definitely looking sharp.


    Not sure I really had any "favorites" this year, but ... I kinda liked Honda's with the yearbook, Kia's with Melissa McCarthy & MB with Route 66.....

    Cort, www.oldcarsstronghearts.com

    pig&cowValves.paceMaker * 1979 CC to 2003 MGM + 81mc

    "This is not where you belong" | Trapt | 'Head Strong'
    Big on social commentary this year and since the majority of the spots were released in advance, there weren't many surprises.

    The Giulia is definitely looking sharp.
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