As the case every year, many automakers are lining up to advertise during this evening’s Super Bowl LI. They’re eager to pay the reported $5 million per 30 seconds Fox is charging for ad space, and apparently feel it will pay off.
This year the automotive lineup appears larger than last year, but nearly every commercial from the automotive space has already been revealed as automakers try to seize on the ramp-up of the game. Not all OEMs have released their spots yet though, with Fiat-Chrysler in particular only announcing that they’ll have three commercials during the game, but are not revealing them early.
Nonetheless, all of the automaker spots are below.