Ram has become known for throwing out commercial spots that tug at the heart strings of truck enthusiasts (basically everyone in America). The truck brand is in the process of rolling out two new :30 second spots that harken to the dedication and goodwill of truck buyers, but these aren’t quite as emotional as some the brand has had in the past.
Initial reports suggested these two Ram spots were going to play during the Super Bowl game, but that information has since faded. Instead, they’re rolling out on televisions now.
Both posts are pushing the “America’s Longest-lasting Pickups” tagline, which is oddly similar to what Chevrolet used to use with the Silverado. In fact, Chevrolet had data to backup their claim. Ram probably has similar data, since it is all about how you spin things.
Nonetheless, the two spots can be viewed below.