According to Fiat Chrysler, the 2020 Jeep Gladiator now has a starting price of $35,040 including destination. The price tag puts this midsize pickup in a league of its own, but that comes as little surprise given this pickup is just a Jeep Wrangler with a pickup truck bed.
The Gladiator’s price point comes in about $2,000 higher than the base model Wrangler, which is somewhat justified by the fact the Gladiator is fitted with stronger Dana 44 axles. You have to opt for the Wrangler Rubicon to get the stronger axles on the SUV.
While the Gladiator is starting significantly higher than other midsize pickup trucks, the off-road capability of the Gladiator is more in line with the top-end of the midsize truck segment. Competitors such as the Chevrolet Colorado ZR2 Bison and Toyota Tacoma TRD Pro, both of which start in excess of $45,000.
Gladiator has another competitive advantage driving its price up. While all of the competition comes standard with a four-cylinder engine, the Gladiator offers a standard 3.6-liter V-6 with 285 horsepower and 260 pound-feet of torque. The high standard power yields a high towing rating of 7,600 pounds.
Rounding out the lineup is the Gladiator Rubicon. Starting at $45,040, the Rubicon is adding wider axles, 33-inch Falken all-terrain tires, front and rear locking differentials, automatic sway bar disconnects, and a unique transfer case with a slower crawl speed aimed at rock-climbers. It’s worth mentioning even the Rubicon is coming in at a price point comparable to the competition’s beefiest off-road variants.