Today FCA has announced plans to resurrect the Demon moniker for Dodge. The nameplate will return on the 2018 Dodge Challenger SRT Demon, which will be revealed at the New York Auto Show in April. Apparently the 707 horsepower SRT Hellcat models simply are not enough for Dodge.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. “The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.”
Starting today the company will be teasing the 2018 Demon on the website www.ifyouknowyouknow.com. The first teaser video is up today, which brings back the animated Hellcat character refusing to be caged. To be clear, the video doesn’t really shed any light on the Demon, but it’s sort of entertaining to watch.
Dodge will continue teasing the car up until its scheduled reveal in New York in mid-April. The company first utilized the Demon nameplate back in 1971 for specific versions of the Dart.