Dodge rocked New York back in April with the reveal of the 2018 Challenger SRT Demon. The tailored-for-drag-duty car is among the most powerful factory cars every produced and is basically on a completely different level than the other SRT models. Actually, it’s on a different level than anything else on the market, with a reasonable starting price of $86,090.
The Demon’s base price has a couple necessary evils thrown in; a mandatory $1,700 gas guzzler tax and another $1,095 destination charge. Given the car’s 840 horsepower and 770 pound-feet of torque, the gas guzzler tax isn’t all that surprising. The fact the 6.2-liter HEMI has a supercharger with a larger displacement that many engines as well…I mean, what did we expect when it comes to fuel economy?
Demon buyers have a few choices to make when it comes time to configuring their limited-edition Dodge. Buyers can add a front seat, rear seat and trunk carpet for $1 a piece. The clever Demon Box of tools and–most importantly–narrow front “skinnies” wheels–is another $1 option.
Not every Demon choice constitutes a $1 choice, though. Buyers can add a sunroof for $4,995, while the Demon graphics pack costs $3,495. A satin black hood can be added as a standalone feature for $1,995, while a leather package is offered for $1,595. Adding a comfort package to the leather group package also adds an 18-speaker Harmon-Kardon sound system for $2,495. Red seat belts are also offered for $195.
Today’s pricing announcement successfully squashes rumors that the Demon would carry a six-figure price point. In fact, the car is only $20,000 north of the Challenger SRT Hellcat, which sounds like a lot, but it isn’t terrible for performance difference and exclusivity of the Demon.
Dodge is also allowing buyers to select from 15 different exterior colors on the Demon. The company plans to only produce 3,300 copies of the limited-edition Demon when it goes on sale this fall.