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Report: Toyota Pondering Jeep Wrangler Competitor

Toyota is considering a new small SUV that's a dedicated off-roader similar to the Jeep Wrangler. At least that's the word from Toyota North America CEO Jim Lentz, who was interviewed on the sidelines of the Detroit Auto Show by Motor Trend.  “Everyone moved out of that segment because of truck CAFE ratings. But we’re getting a lot of requests from…

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Lexus LF-1 Limitless Concept Previews the Brand's Design and Powertrain Future

Lexus has used Detroit to preview its next generation crossovers with the LF-1 Limitless Concept. Lexus calls this their Luxury Flagship, which likely means the next generation RX. The design is very similar to Lexus's current design theme, though brought to the extreme with an even later grill and stronger angled lines all over the concept. The overall profile features…

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Report: Joint Toyota-Mazda Assembly Plant Headed for Huntsville

Toyota Motor Company and Mazda Motor Corp. are expected to announce tomorrow plans to build a new assembly plant in Huntsville, Alabama. The two companies have been mulling several cities in recent months as options for their new plant.  Reports of the site selection process are coming from Reuters, citing unnamed sources familiar with the matter. The new factory is slated…

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Amazon Alexa Coming to Toyota Vehicles

Toyota has announced plans to bring the Amazon Alexa virtual assistant to some of its Lexus and Toyota models later this year. The announcement, made at this year's Consumer Electronics Show, marks a significant step forward for the Japanese automaker.  Thus far Toyota has been one of few automakers to resist bringing bit tech companies to its vehicle interiors. The…

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Toyota Unveils Self-Driving e-Palette Concept

These days all automakers are unveiling autonomous vehicles destined for specific use-cases. Toyota has joined the trend with the announcement of its e-Palette Concept, which the company has revealed at this year's Consumer Electronics Show.  “The automobile industry is clearly amidst its most dramatic period of change as technologies like electrification, connected and automated driving are making significant progress. Toyota…

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2019 Toyota Avalon Continues to Tease

Toyota has issued another teaser shot of the upcoming 2019 Avalon sedan. This time, the company is offering up a close-up of its taillight design; following the light theme established by the first teaser shot of the car. Like this first, this shot doesn’t tell us much on the surface. It does continue to confirm that the fifth-generation Avalon is…

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2018 Lexus RX Hybrid Sees Price Cut

Lexus is restructuring its RX Hybrid lineup for 2018, leading to a fairly sizable cut to its base price. In total, the reworking has yielded a $7,340 cut from the base price of the 2018 RX 450h. While the changes may benefit those wanting a base RX, the cut comes with consequences.  Apparently Lexus felt they needed to lower the…

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Toyota Plans to Electrify its Entire Lineup

Toyota has now joined the ranks of nearly every major automaker by disclosing its electrification plans. Like the rest, this means the company has released a broad overview of how it will go about electrifying its entire product lineup.  Similar to other automakers, Toyota is taking a two-prong approach to electrification. The first prong resting with a lineup of new,…

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