A new report suggests Ford's luxury brand Lincoln is planning to offer an electrified version of every product in the brand's portfolio. The plan allegedly calls for a hybrid or all-electric variant of every vehicle by 2022, a plan that would mirror that of most global luxury nameplates. The report out of Reuters cites unnamed sources familiar with Ford's product… Read More...
The all-new 2018 Lincoln Navigator bowed earlier this year at the New York Auto Show. Well, now the extended version of the luxury land barge has debuted in Black Label trim for those who want it all with a ginormous package. Much like the previous generation, the 2018 Navigator L is nearly one foot longer than the normal Navigator. The… Read More...
The Lincoln Motor Company is claiming it has the highest loyalty rate among new luxury-vehicle buyers in the first quarter of 2017. The claim is made possible by IHS Markit Loyalty data, which tracks people who already own the brand and then purchase the brand yet again during Q1 of this year. Given the brand's marketing focus in the recent… Read More...
Lincoln has announced it is expanding its Lincoln Chauffeur service to San Diego. The luxury brand launched the service earlier this year in Miami as a test market for the service that allows Lincoln owners to summons a driver to drive them around and run errands for them. In the era of ride hailing services such as Uber and Lyft,… Read More...
This morning Lincoln took the wraps off its new land yacht: the 2018 Navigator. Details of this fancy new rig can be found here, but here's some live shots from the show floor. Read More...
Lincoln has taken the cover off the 2018 Navigator, an all-new SUV that is likely to cause waves in the luxury full-size SUV segment. The new Navigator is feating a host of luxury features, more power and an elegant new design. Last year at the New York Auto Show the brand revealed a concept version of this new Navigator. Unsurprisingly,… Read More...
Lincoln took to Twitter this morning to tease the next-generation Navigator, confirming its reveal this week at the New York Auto Show. Although Lincoln has not explicitly stated the teaser is of the next Navigator, the profile of the headlights and overall large stance of the vehicle is sort of a dead giveaway. In fact, the teaser suggests the Navigator… Read More...
Ford Motor Company has confirmed plans to produce a new Lincoln product in China. The new SUV is slated to begin production in late 2019 and will aid in the brand in competing with U.S. and German rivals as Lincoln accelerates its growth in China. Lincoln will leverage an existing assembly plant it jointly operates with Chongqing Changan Automobile Co.… Read More...
Ford's luxury brand says it's satisfied with its success in China, but is going to moderate its dealer network growth in 2017. The news comes just as Lincoln successfully doubles its dealership network in 2016 to 65 stores in China, exceeding original expectations. Because of the accelerated growth last year, Lincoln apparently wants to cool off on dealership growth this… Read More...
Lincoln is continuing using actor Matthew McConaughey in its latest ad campaign for its flagship Continental sedan. In a new series of commercials based on the theme "That's Continental" the brand went to Reykjavík, Iceland to attempt to capture viewer's attention. This new ad campaign is incredibly important to Lincoln, just as the Continental product is to the brand. “It’s… Read More...
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