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Lincoln Aviator Warning Chimes Recorded by Detroit Symphony Orchestra

Lincoln is clearly concerned about the entire experience of driving its upcoming 2020 Aviator. In a new video, the luxury automaker confirms it engaged the Detroit Symphony Orchestra (DSO) to record the warning chimes in its latest product.  According to the DSO, Lincoln approach them with the project with few guidelines. The DSO then went to task and created 125 chime…

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Lincoln Raises 2019 Navigator Price Tag

Luxury SUVs in general are a hot item these days, but the Lincoln Navigator has been particularly hot. Lincoln has had no issues moving Navigators from Lincoln lots during the 2018 model year, so naturally the brand is hiking the price tag again for 2019.  For 2019 Lincoln is raising the Navigator's price by up to $3,500, depending on the…

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2019 Lincoln MKZ Gains Features, Loses Black Label Status

The Lincoln brand is shuffling the trim level deck of the 2019 MKZ, including dropping the top-end Black Label guise from the 2019 model altogether. Despite losing its ultra-luxury version, all MKZ's are gaining some features.  Cars Direct has discovered via the 2019 MKZ order guide that the car will gain automatic emergency braking standard on all trim levels. This feature…

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Next-Gen Lincoln MKC Changing Name to Corsair

Ford Motor Company's Lincoln brand has informed its dealerships it will rename its MKC crossover during its next redesign. According to dealerships, the MKC will switch names to Corsair in 2020.  Ford showed the Corsair and several other future Ford products to dealerships at a meeting in Orlando last month. During the meeting the Lincoln brand referred to the redesigned…

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Lincoln Cutting Fleet Business as it Focuses on Residuals

Part of Lincoln's revitalization plan is bringing a bit of short-term pain for the luxury brand. Ford's luxury division is methodically cutting several of its sales channels, including fleet sales, to produce vehicle residual values, causing some short-term sales loss.  In the course of the last year Lincoln has cut sales to daily rental companies, a common cut from brands…

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Lincoln Aviator Will Look Like Concept

Lincoln dropped some jaws this week with the reveal of the Aviator Preview; Lincoln's term for this concept version of its upcoming new SUV. However, despite the "preview" nature, Lincoln executives say this week's show-stopper is basically the real-deal.  While speaking with Road & Track incoming Lincoln boss David Woodhouse confirmed this week's "preview" is basically the production version of the 2020…

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