Ford Motor Company is trying to accelerate plans to build Lincoln models in China. The acceleration comes as the brand's sales in the country are grinding to a halt due to 40-percent tariffs imposed by the Chinese government as part of the pending trade ware between the U.S. and China. Lincoln already plans to commence production in China with a… Read More...
Back in March Lincoln showed a thinly-veiled "concept" version of the revived Lincoln Aviator. Now the luxury brand has taken the wraps off the formal production version of their new SUV. While there's no surprises in terms of what the 2020 Aviator looks like, the story here is what's under the hood. The 2020 Lincoln Aviator will be powered by… Read More...
Lincoln is clearly concerned about the entire experience of driving its upcoming 2020 Aviator. In a new video, the luxury automaker confirms it engaged the Detroit Symphony Orchestra (DSO) to record the warning chimes in its latest product. According to the DSO, Lincoln approach them with the project with few guidelines. The DSO then went to task and created 125 chime… Read More...
Luxury SUVs in general are a hot item these days, but the Lincoln Navigator has been particularly hot. Lincoln has had no issues moving Navigators from Lincoln lots during the 2018 model year, so naturally the brand is hiking the price tag again for 2019. For 2019 Lincoln is raising the Navigator's price by up to $3,500, depending on the… Read More...
The Lincoln brand is shuffling the trim level deck of the 2019 MKZ, including dropping the top-end Black Label guise from the 2019 model altogether. Despite losing its ultra-luxury version, all MKZ's are gaining some features. Cars Direct has discovered via the 2019 MKZ order guide that the car will gain automatic emergency braking standard on all trim levels. This feature… Read More...
Ford Motor Company's Lincoln brand has informed its dealerships it will rename its MKC crossover during its next redesign. According to dealerships, the MKC will switch names to Corsair in 2020. Ford showed the Corsair and several other future Ford products to dealerships at a meeting in Orlando last month. During the meeting the Lincoln brand referred to the redesigned… Read More...
Lincoln plans to build five new vehicles in China by 2022. The plans are in an effort for Ford Motor Company's luxury brand to catch up to rivals in the world's largest auto market. Thus far Ford has only confirmed plans to produce a new SUV in China under the Lincoln brand by the end of 2019. Although the nameplate… Read More...
Part of Lincoln's revitalization plan is bringing a bit of short-term pain for the luxury brand. Ford's luxury division is methodically cutting several of its sales channels, including fleet sales, to produce vehicle residual values, causing some short-term sales loss. In the course of the last year Lincoln has cut sales to daily rental companies, a common cut from brands… Read More...
Lincoln dropped some jaws this week with the reveal of the Aviator Preview; Lincoln's term for this concept version of its upcoming new SUV. However, despite the "preview" nature, Lincoln executives say this week's show-stopper is basically the real-deal. While speaking with Road & Track incoming Lincoln boss David Woodhouse confirmed this week's "preview" is basically the production version of the 2020… Read More...
The Lincoln brand has been quick to rollout new services that compliment its vehicles. Now the company is experimenting with another new service, which will be a vehicle subscription utilizing used vehicles. For now the pilot program is launching only in West Los Angeles and San Francisco. The program will be based on Ford Canvas, which is a similar subscription… Read More...
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