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BMW, Microsoft Working on Smarter Virtual Assistant

BMW and Microsoft have announced plans to launch a new open source platform for in-vehicle virtual assistants. The new platform will make BMW's current virtual assistant more personalized and sound more natural in the future.  BMW's existing Intelligent Personal Assistant is already powered by the Microsoft Azure platform. The Azure platform has artificial intelligence built in, allowing BMW's assistant to…

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Refreshed BMW 7 Series Bows With Large Kidneys

BMW has officially revealed a refreshed version of its 7 Series flagship sedan. Unlike a lot of vehicle refreshes, this is not one that requires squinting to find the design changes because the new grille will visibly knock you over at first glance.  Basically BMW has taken the grille from the all-new X7 SUV and applied it to the 7…

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2019 BMW 3 Series Sedan Revealed

The BMW 3 Series has been around for nearly 40 years. Over the past four decades the car has become an icon for the German brand and a unsung success. Naturally, BMW is cautious when updating the nameplate, something that is shining through with this redesigned 2019 3 Series.  Dubbed the G20, the 2019 3 Series does not look significantly…

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Next BMW 3 Series Teased Ahead of Paris Debut

One of Europe's largest auto shows is just around the corner and BMW has a blockbuster reveal slated for it. The German automaker will be rolling out its next-generation 3-Series, which has been teased with the above veiled shot.  The seventh-generation 3-Series is undoubtedly an important car for BMW. The car accounts for nearly one-sixth of the brand's sales, despite…

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BMW Pondering Potential 9 Series Model

BMW Group may be considering a 9 Series model for its product portfolio, according to design director Adrian van Hooydonk. Such a model would likely arrive in the form of a four-door coupe and compete with the likes of the Mercedes-Maybach S600. AutoCar recently spoke with van Hooydonk. When asked directly about the prospects of a 9 Series model, the executive…

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BMW Reportedly Considering Next-Generation X7 M

The next-generation BMW X7 hasn't even been released yet, but rumors of additions to it are already happening. A new report suggests BMW management is putting serious consideration behind the idea of producing a high-performance M variant.  BMW Blog reports BMW is expected to arrive at a decision regarding the idea of an X7 M in the coming weeks. This isn't…

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BMW Building New Billion Dollar Factory

BMW AG has announced plans to construct a new assembly plant in Hungary. The plant is expected to churn out 150,000 BMW's per year when put in service and will carry a price tag of 1 billion euros.  The new plant will be located near the city of Debrecen and expand the company's manufacturing capacity in Europe, where 45 percent of…

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BMW M Will Eventually Electrify its Entire Lineup

BMW has already disclosed its electrification plans for its core lineup, but until now has been mum regarding the future of its M performance brand. Now brand executives are confirming BMW M will follow the core lineup in ultimately electrifying its entire lineup.  “For sure, all M vehicles will be electrified by the end of the next decade, and that’s…

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2019 BMW 8 Series Bows in Production Guise

In celebration of this weekend's 2018 24 Hours of Le Mans race, BMW is finally revealing the revived 8 Series Coupe in production trim. As expected, this convergence of sport and luxury looks a lot like the recent 8 Series Concept - which is most definitely a good thing.  It's been decades since BMW has offered an 8 Series, but the…

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