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Is Genesis Considering a Performance Line?

Is Genesis Considering a Performance Line?

 Source:Automotive News | Publication date: Aug 15, 2016 | Author(s):David Undercoffler

Interviewed by Automotive News at the launch of the G90 sedan, Genesis general manager Erwin Raphael indicated that a performance line may be on the horizon for the new marque.

Performance variations of its models would allow Genesis to compete against high-powered offerings from brands like Audi, BMW, Cadillac and Mercedes-Benz, all of which have divisions dedicated to tuning and modifying their vehicles.

“I am a proponent of it,” Raphael said. “There’s some of us that are really intrigued by that.”

While cautioning that a commitment to a Genesis performance line wasn’t a certainty, Raphael mentioned that high-powered variations of Genesis models would need to be developed independently of Hyundai’s forthcoming N line, named after the company’s Namyang R&D centre south of Seoul.

Hyundai has confirmed that its first N series car will be a high-performance version of the next-generation i30.

The i30 N is expected to arrive in mid 2017.

Read full article at: Automotive News »

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