It has been 45 model years since Ford affixed the Maverick name to one of its vehicles. Answering the call from original Ford Ranger customers and others who desire a true, compact pickup truck, the new Maverick will slot below the current mid-size Ranger in the company’s truck hierarchy. Production will start at Ford’s Hermosillo, Mexico assembly plant in July.
The Maverick arrives as a standard five-passenger, unibody, four-door pickup using Ford’s C2 platform, shared with the Bronco Sport crossover. The Maverick will have a full-hybrid powertrain with an EPA-estimated rating of 40 miles per gallon (MPG) city and 500 miles of range on one tank of gas. Standard payload is 1,500 pounds and with enough volume to carry a standard all-terrain vehicle (ATV). Base towing capability is 2,000 pounds, enough for a pair of personal watercrafts or a pop-up camper trailer. The most surprising news is the Maverick’s base price – $21,490 (with destination). It will be offered in three trim levels – XL, XLT and Lariat.
“The Maverick product proposition is like nothing else out there,” said Todd Eckert, Ford Truck Group marketing manager. “It’s a great-looking truck, featuring plenty of towing and hauling for weekend trips or do-it-yourself (DIY) projects. Maverick challenges the status quo and stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”
For its base powertrain, the Maverick is the first pickup truck in America with a hybrid engine set-up. There’s a 2.5-liter Atkinson-cycle, four-cylinder engine combined with an electric motor. The combination is rated at 191 horsepower and 155 lbs-ft of torque and will be mated to a continuously variable transmission (CVT) driving the front wheels.
As an uplevel option, there will be a 2.0L EcoBoost four-cylinder gasoline engine generating 250 horsepower and 277 lbs-ft of torque, backed by an eight-speed automatic transmission and standard front-wheel drive with available all-wheel drive. When equipped with the optional 4K Tow Package, towing doubles to 4,000 pounds, enough for a 21-foot boat or a 23-foot camper.
When it comes to technology, the Maverick will feature the usual Apple CarPlay and Android Auto compatibility customers are accustomed to with their smartphones. Maverick will have FordPass Connect standard with embedded modem and wireless fidelity (Wi-Fi) for up to 10 devices. Drivers can locate their Maverick, check its fuel level, lock or unlock its doors and start or stop the motor, all from their phones.
Ford Co-Pilot360 technology includes standard Pre-Collision Assist with Automatic Emergency Braking and Automatic High-beam Headlamps. Available options include Adaptive Cruise Control with Stop & Go, Blind Spot Information System with Cross-Traffic Alert, Lane Centering and Evasive Steering Assist. The five standard drive modes are: Normal, Eco, Sport, Slippery and Tow/Haul to enhance performance and confidence over various driving conditions.
“This customer wants simple, but not basic, and Maverick is all about thoughtful details executed well,” said Barb Whalen, who led the team in choosing materials and colors. “We want this to have a straightforward, durable, honest, well-built feel. The interior was designed with function, purpose and ease of cleaning in mind to help make our customers’ lives better. We’re using unique textures and materials like re-ground carbon fiber for strength and visual interest. The dash panel has a stonelike finish, like a super-durable synthetic countertop. We strategically placed pops of color for functionality – creating an energetic space you want to be in.”
Door armrests have a split design to allow a one-liter water bottle to sit upright in a bin rather than rolling around on the seats, while door pockets are huge and have enough vertical clearance to store a tablet computer or notebooks. There’s a spacious storage bin under the rear seats that fits a fully inflated volleyball, laptop bags, roller blades, tools and other gear.
FITS – Ford Integrated Tether System – is a multitasking solution for rear seat passengers. There’s a FITS slot at the back of the front console that accommodates different accessories for endless personalization. An available accessory package includes cupholders, a storage or trash bin, cord organizer, double hook for grocery bags and purses and under-seat storage dividers. More FITS slot creations are coming and Ford will later allow customers to 3D-print their own solutions.
The 4.5-foot (54-inch) bed can carry the equivalent of about 37 bags of 40-pound mulch and has a six-foot floor with the tailgate down. Maverick can carry long and wide items, thanks to its multi-position tailgate. It opens normally but also has a halfway-open position – unclip the support cables and hook them onto the latch pins so the tailgate lip and wheelhouses can support up to 18 sheets of 4 x 8’, ¾” plywood without angling the panels. The tailgate features tie-down clamps that double as bottle openers and can hold 500 pounds of friends taking a seat. The bed floor and sides are low, so almost any size adult can reach in to grab items.
The Maverick offers a unique FLEXBED, cargo bed. People can create segmented storage, elevated floors, bike and kayak racks and more by sliding 2x4s or 2x6s into slots stamped into the bedsides. There are two tie-downs, four D-rings and built-in threaded holes in the sides to bolt in new creations. The team developed its features after watching people at home improvement and furniture stores as well as college kids moving into their dorms, observing how they struggled to load things into small crossovers and cars while working around the cargo limitations they faced.
There are two available 110-volt, 400-watt outlets – one in the bed and one in the cabin – that can power phones, laptops, small TVs, a cordless tool battery charger or a small, corded tool like a jigsaw. There’s also a storage cubby built into the side of the bed on XLT and two available on Lariat trucks, perfect for keeping a ball hitch or air pump.
An FX4 package available for all-wheel-drive XLT and Lariat trucks adds more off-road capability with rugged all-terrain tires and suspension tuning, additional underbody protection and off-road-focused drive modes like Mud/Rut and Sand, as well as the addition of Hill Descent Control.
For 2022 only is a Maverick First Edition package. It is built off the Lariat trim and includes unique graphics on the hood and lower doors, a high-gloss, black-painted roof, soft tonneau cover, body-color door handles, high-gloss black skull caps and gloss black-painted and machined 18-inch wheels for hybrid or unique 17-inch aluminum wheels for the gas model. It comes in Carbonized Gray, Area 51 and Rapid Red, [colors] unique to First Edition.
The 2022 Ford Maverick goes on sale this fall but the build and price website is live at Ford.com, so reservations or orders can be placed today.