BMW appears to have a good problem on its hands. Demand for the company’s redesigned 5 Series is higher than projected, leading to tight supplies across the U.S. Subsequently, BMW dealerships are hollering for more product.
At the end of March BMW had just 200 unsold 5 Series sedans in inventory, according to Ludwig Willisch, head of BMW Group Region Americas. The company says it had 2,000 pre-orders for the car before production of it even started.
“Was it really expected to be that low? I don’t think so, but it’s one of the nicer problems to have,” added Willisch to Automotive News.
A good problem that is stressing BMW dealerships out. Most BMW dealerships currently have less than a 15-day supply of 5 Series in stock, considerably less than usual. Compounding out demand issue is the fact BMW is offering strong lease deals and loyalty rebates to existing BMW owners on the car. BMW has also confirmed it is spending about 20 percent more on marketing for the new 5 Series launch than it typically spends.
Apparently the renewed efforts are working.