Home » Feature » Volvo Brings Style To Compact SUV Segment With XC40
Volvo Brings Style To Compact SUV Segment With XC40

Volvo Brings Style To Compact SUV Segment With XC40

After leaking out last week, Volvo has officially taken the covers off the all-new XC40. The brand’s latest SUV completes its global SUV lineup and is bringing style to the hot-selling compact SUV segment.

As expected, the XC40 looks like a mix of the 40.1 Concept Volvo showed a couple of years ago and the brand’s other production models, such as the XC90 and XC60. Frankly, this appears to be a good combination, because the XC40 looks handsome like the rest of Volvo’s lineup, but is clearly more youthful with the blackened roof and sharper angles.

Inside, the youthfulness continues. The XC40 will offer copious amounts of customization, including vibrant color palettes. The strategy is intended to appeal to Millennial buyers, who seem to be gobbling up compact SUVs these days. XC40’s color palette is converging with a similar interior design theme to other Volvo products, centered by a massive touchscreen display showing off the brand’s infotainment system.

The XC40’s technology suite will also find appeal with younger buyers. Like the larger Volvo’s, the XC40 is offering Pilot Assist and other active safety features Volvo now rolls out on all of its models.

Volvo is also launching a new service with the XC40, called Care By Volvo. The service sounds like a lease 2.0 deal, in which the buyer leases the vehicle, but the lease includes other items such as fuel and a concierge service.

Those wanting to purchase an XC40 the old-school way at launch will find the all-wheel-drive T5 model equipped with a turbocharged four-cylinder engine for $35,200. In 2018 Volvo will roll out a front-wheel-drive option for a lower entry price, while Europe is also gaining diesel and three-cylinder gas versions.

Volvo has also confirmed plans for a plug-in hybrid and fully-electric variants of the XC40.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
Thoughts?! We're all about community! Sound off in the comments, share your review or join the discussion in our forum.

Leave a Comment

 Latest Forum Messages
  1. 0fxxk0
    Looks much better with a body color roof.
    Andrew_L
    Tone
    It does looks a lot different without the accent colour:



    It's somewhat better at least it's not a floating roof but it's too chunky. I had the same issue with the CTS Wagon, I wish that rear window was moved a bit back more.
    Tone
    Andrew_L
    The only thing I am not crazy about is the C pillar on the XC40


    It does looks a lot different without the accent colour:

    Andrew_L
    Tone
    I'm really digging Volvo's design language. They've done a nice job here at extending the existing themes on a smaller canvas.


    I am digging it too I like how it's a modern take on the old boxy Volvos from the 80s... at least to me not sure if anyone else sees that as well or not. The only thing I am not crazy about is the C pillar on the XC40
    Tone
    I'm really digging Volvo's design language. They've done a nice job here at extending the existing themes on a smaller canvas.
Welcome to AutoVerdict: News, Reviews, Community