Volvo’s performance brand Polestar has confirmed plans to produce new electric performance vehicles on its own. The brand says we can expect to see the first fruits of this effort later this year.
As the Volvo brand has pushed itself upmarket to match rivals such as Audi, BMW and Mercedes-Benz the brand’s parent company Geely feels it needs additional brands to adequately match rivals. In the case of Polestar, Geely intends for it to go toe-to-toe with the likes of Mercedes-AMG and BMW M.
“I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning,” stated Thomas Ingenlath, CEO of Polestar
Reports suggest Polestar will leverage Geely’s SPA and CMA architectures as a bases for their new models, with an SPA-based product most likely to show up first. SPA currently underpins the Volvo S90, XC90 and new XC60.
Despite breaking off to form its own brand, Polestar will continue to work on performance variants of Volvo’s core lineup. The brand will maintain its headquarters in Sweden despite being owned by Chinese automaker Geely.
Volvo acquired Polestar in June 2015. Prior to the acquisition Polestar was a tuning shop in Sweden.