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VW's Moia Mobility Brand Set For U.S. Debut In 2018

VW's Moia Mobility Brand Set For U.S. Debut In 2018

In an interview with Automotive News Volkswagen has confirmed plans to launch the company’s Moia mobility division in the U.S. in 2018. Launched earlier this month at Tech Crunch Disrupt in London, Moia marks VW’s ambitious plans in the hot mobility space.

Moia plans to deploy three primary services to ultimately become one of the top three mobility companies globally within 10 years, a fairly ambitious plan given heavy players such as Uber and Lyft are already established. The three services Moia will offer include ride-hailing, vehicle sharing and connected commuting.

The first two services are fairly straight forward and already known. Ride-hailing will rival the likes of Uber and Lyft, while the vehicle sharing element has a bit of a unique twist versus other approaches. Moia plans to offer the vehicle sharing and connected commuting services with uniquely developed electric vehicles. For example, VW will develop a 6 to 8 passenger vehicle designed solely for ride sharing via Moia.

VW recently poached Ole Harms to run Moia. Harms most recently served as head of Daimler’s mobility division and he see’s significant opportunity in the U.S. market for Moia, despite admitting there are some big players in the field already.

Aside from confirming Moia’s planned U.S. launch will take place in 2018, details such as which cities and services will launch are still left for the imagination. Moia has confirmed the company will unsurprisingly focus on cities on the East and West coast of the U.S.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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