Volkswagen has confirmed plans to eliminate the Touareg SUV from the company’s 2018 lineup in the U.S. The Touareg first launched in 2004 as one of the first car-like premium SUVs on the U.S. market, but the market has changed and American’s still can’t pronounce TOUR-EGG anyway.
Actually the primary reason the Touareg is getting pulled from the U.S. is because VW is in the process of overhauling its lineup. The all-new Tiguan crossover is rolling out now with a longer stance and far more cargo area than the outgoing model. The new Tiguan paired with the all-new Atlas SUV–tailor made for the U.S. market– at the top-end has VW feeling like they have the market covered now.
The other element at play here is the Touareg’s sales numbers. Year-to-date VW dealers have moved fewer than 1,700 Touareg models in the U.S., a double-digit decline from 2016. Part of the reason for slow sales may be due to its starting price tag, which is just above $50,000.
Despite the Touareg’s death, Volkswagen won’t be reduced to two SUV models for long. The company plans to eventually sell the upcoming sub-compact T-Roc crossover in North America to cover the low-end of the market.