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Volkswagen Plans 'Atlas Family' of SUVs

Volkswagen Plans 'Atlas Family' of SUVs

Volkswagen has not been quiet about its intent on capture more volume in the U.S. market with its Atlas SUV. The brand’s largest model, the Atlas has so far continued to see sales climb all seven months on the U.S. market. Apparently its climb will eventually extend beyond just one model.

The German automaker is allegedly planning an Atlas family of SUVs and crossovers. That according to VW’s North American chief Hinrich Woebcken, who specifically said a B-segment entry is in the cards.

Expanding the Atlas nameplate from its current massive, seven-seat stature down to a B-segment entry is a bit of an unusual move from a marketing perspective. It’s almost like the company wants Atlas to be sort of a sub-brand within the Volkswagen SUV range.

AutoBlog notes that Volkswagen trademarked the names “Atlas Allsport” and “Atlas Cross Sport” in November. While the filings certainly vindicate the concept of more Atlas models coming, it’s still to-be-determined what these two will look like.

Nonetheless, it sounds like we haven’t seen the last of Atlas.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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