While names for Volkswagen vehicles are typically decided upon by a committee at its headquarters in Wolfsburg, Volkswagen North America chief executive Hinrich Woebcken says the name of its new midsize crossover was chosen by its North American team.

Rather than following the “T” convention established by the Tiguan and Touareg crossovers that came before it, the new crossover will reportedly have a “bullish, much easier to pronounce, American-style name.”

Woebcken maintains that allowing the region to decide on a vehicle name is an indication of Volkswagen’s willingness to give the U.S. operation more influence as the automaker attempts to map out a recovery from its diesel emissions scandal.

The new midsize crossover is scheduled to launch in 2017 and will be assembled at Volkswagen’s plant in Chattanooga, Tennessee.