In an attempt to regain market share lost in the wake of its diesel emission’s scandal, Volkswagen AG is giving consideration to selling vehicles from its Skoda division in the United States.
As part of a strategic plan to be unveiled next week, VW is expected to mandate a greater level of accountability, decentralized product planning and sales and increased investment in electric vehicles and mobility services.
The 2025 roadmap also outlines plans to evaluate target markets for sales where VW brands are not currently offered. One of these possibilities includes introducing the Czech-based Skoda brand to the United States.
In a move that could be indicative of its American ambitions, Skoda has secured trademarks to protect the names of it Superb, Octavia and Yeti models with the U.S. registry.
If VW does introduce Skoda to the United States it won’t be the first time that the brand has made an appearance. In the 1950s, Skoda exported its Felicia compact model to North America before withdrawing from the market as a result of limited sales.