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Volkswagen Atlas Could Spawn A Pickup

Volkswagen Atlas Could Spawn A Pickup

A new report on website CarBuzz confirms Volkswagen is at least considering some form of a pickup truck offering. The report cites a conversation between the publication and Volkswagen’s chief of engineering, Dr. Matthias Erb on the sidelines of this week’s Detroit Auto Show.

Dr. Erb confirmed that the German automaker is exploring the idea of using the new Atlas crossover as the basis for a new pickup truck offering. The idea seems like an obvious one given VW’s quest to become a high-volume automaker in the United States, a market in which pickup sales are a large chunk of sales volume.

It’s assumed that such a production would be similar to the Honda Ridgeline, which follows a similar formula in that it’s based on the Pilot crossover.

VW already sells the Amarok midsize pickup in several global markets. The company has historically stated it has no plans to bring the Amarok to the North American market, which was reiterated by Dr. Erb when speaking with the publication.

Dr. Erb also eluded that VW is at least throwing out the idea of producing a true body-on-frame pickup truck, which would be a dramatic development. Though the prospects of this seem unlikely as Dr. Erb went on to acknowledge the difficulty in penetrating the U.S. full-size pickup market.

“More than 80% of trucks in the US are full-size. There are three main automakers who greatly protect this segment: Ford, GM and Ram. They’re not just about to let someone else invade their turf,” admitted Dr. Erb.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    Neither are here ... yet. We have received cars you don't get in that past, though (Mercedes B-Class, Chevy Orlando), so it's not impossible.
    Andrew_L
    Didn't VW say the Amarok would be in Canada but not US or am I thinking of the MB pickup
    Tone
    arutherford
    Just give us the Amarok and be done with it.


    Given that the Amarok is closer in size and intent to the Colorado and pending Ranger, one does wonder why VW wouldn't just try importing this to North America (or building a version here to avoid the chicken tax). Seems cheaper given it already exists and it nicely fits into a growing segment. Maybe it would be too expensive here?
    arutherford
    Just give us the Amarok and be done with it.
    FenwickHockey65
    "Hey, we're really really sorry about that diesel thing. I know we're already giving you this SUV but if you want we'll give you a truck too, you love trucks right? Just please don't leave us America, we love you so much."
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