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Report: VW T-Roc Launching In North America

Report: VW T-Roc Launching In North America

Volkswagen has confirmed plans to launch the T-Roc crossover in the United States in 2019, according to an Automotive News report. The new T-Roc will slot below the upcoming Tiguan to round out the VW crossover lineup.

The decision to bring the upcoming T-Roc to North America came after VW management consulted with its 650 dealerships in the U.S. The dealership base gave a firm commitment to VW that they could sell enough T-Roc’s to justify bringing it stateside.

VW brand chief Herbert Diess confirmed in Wolfsburg on Tuesday, March 14, that a small crossover is coming to the North and South America that will be positioned below Tiguan.

“It was only yesterday that we decided on an additional SUV for 2019,” he told reporters after the company’s annual results press conference, stated Automotive News.

Despite the decision to bring the T-Roc to North America being firm, other details are not yet known. The company has not decided to build the T-Roc. It has the option of importing it from Europe, building it in Mexico or at the company’s Chattanooga, Tennessee assembly plant.

There’s also a chance VW will end up having the current Tiguan, the new larger one, the Atlas and the T-Roc all on the market at the same time. The T-Roc and older Tiguan model could overlap with each other.

VW says it may rename the T-Roc for the North American market as well, but will launch in Europe this August under the T-Roc nameplate.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. carnut
    Andrew_L
    I can't imagine it will stay a 2 door.


    I don't know but I kind of hope it does stay as a two door.
    NoStopN
    megeebee
    It will sell as fast as they can build them. There seems to no end to the American appetite for ugly, foreign badged crossovers covered in tough-guy-wannabee plastic bits.


    But they don't give two cents when American car companies do it.
    arutherford
    It would probably sell better than the Juke.
    megeebee
    It will sell as fast as they can build them. There seems to no end to the American appetite for ugly, foreign badged crossovers covered in tough-guy-wannabee plastic bits.
    Andrew_L
    I can't imagine it will stay a 2 door.
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