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'New Volkswagen' Will Bring Redesigned Logo

'New Volkswagen' Will Bring Redesigned Logo

Volkswagen has been through a lot since its 2015 diesel scandal. Apparently the automaker feels it has been through so much that it’s time to replace its iconic VW logo. Volkswagen has confirmed it will roll out an all-new brand logo at next month’s Frankfurt Motor Show.

According to Volkswagen, the new logo will be “bold and colorful” and be accompanied by the motto ‘New Volkswagen.’ Aside from those few specifics, VW has been tight-lipped about the new logo, but it is reportedly going to retain some variation of a stylized V and W.

“Volkswagen has taken and implemented bold decisions in almost all areas of its activities. The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation”, said Member of the Board of Management for Sales, Marketing and After-Sales, Jurgen Stackmann. “I am very proud of what we have achieved: ‘New Volkswagen’ has a presentation that is powerful, fresh, positive and attractive.”

The new logo will first roll out in Europe at company facilities and dealerships, followed by China in October. Sometime in 2020 North and South America will begin seeing the new logo as well. In total, VW says it will have to swap about 70,000 logos globally.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    donmateo
    Funny how people were so livid over fake emissions, but haven't an inkling of awareness that Adolf Hitler was essentially the creator of the brand lol


    Reminds me of Jerry Seinfeld on Porsche in Automobile Magazine (click to read):

    "If you’re 8 years old and this is your first car magazine, you may be wondering, “What is the Porsche thing?” For me, it’s a lot of things. Maybe it’s starting out with the completely wrong idea of where the engine is supposed to be and refusing to admit it for 55 years. I love that. “We’ll make it work anything, damn it.” So what if it’s wrong? It’s a good kind of wrong.

    "Why is this company so cool? Can you name another company in the history of companies that could get a positive PR spin off killing one of the biggest movie stars of the 20th century in one of its products?

    "Champion sells a poster with James Dean changing the plugs in that 550 Spyder. Why would people want to be associated with a tragic accident? How could that be cool? Somehow, it was. Personally, I would kill to die in a Porsche Spyder on my way to racing it. Making iconic movies during the week, racing aluminum-bodied Porsches on the weekends, life was only going to get worse for this guy anyway."
    donmateo
    Funny how people were so livid over fake emissions, but haven't an inkling of awareness that Adolf Hitler was essentially the creator of the brand lol
    Tone
    Tone
    I hate when companies do this. VW has an iconic logo. The issue isn't the logo -- it's the company's behaviour. Symbolic gestures like this (change the logo/brand) seem inauthentic unless the behaviour changes. And, if VW truly changes its behaviour, brand perception will improve over time. Trust has to be earned back. Changing well a well established brand iconography is not in step with an honest willingness to win back that public trust.

    This is like if someone cheated on their spouse and decided to change their name from Dave to Peter. I suspect their wife would still be angry! Better that 'Dave' take his lumps and earn back trust.


    Reading further: https://www.thedrive.com/news/29534/vw-will-reveal-a-redesigned-ev-friendly-logo-at-2019-frankfurt-motor-show it appears that the 'new' logo is simply a tweak that only graphic designers will notice. A lot of media about nothing ...
    Tone
    I hate when companies do this. VW has an iconic logo. The issue isn't the logo -- it's the company's behaviour. Symbolic gestures like this (change the logo/brand) seem inauthentic unless the behaviour changes. And, if VW truly changes its behaviour, brand perception will improve over time. Trust has to be earned back. Changing well a well established brand iconography is not in step with an honest willingness to win back that public trust.

    This is like if someone cheated on their spouse and decided to change their name from Dave to Peter. I suspect their wife would still be angry! Better that 'Dave' take his lumps and earn back trust.
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