Volkswagen has been through a lot since its 2015 diesel scandal. Apparently the automaker feels it has been through so much that it’s time to replace its iconic VW logo. Volkswagen has confirmed it will roll out an all-new brand logo at next month’s Frankfurt Motor Show.
According to Volkswagen, the new logo will be “bold and colorful” and be accompanied by the motto ‘New Volkswagen.’ Aside from those few specifics, VW has been tight-lipped about the new logo, but it is reportedly going to retain some variation of a stylized V and W.
“Volkswagen has taken and implemented bold decisions in almost all areas of its activities. The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation”, said Member of the Board of Management for Sales, Marketing and After-Sales, Jurgen Stackmann. “I am very proud of what we have achieved: ‘New Volkswagen’ has a presentation that is powerful, fresh, positive and attractive.”
The new logo will first roll out in Europe at company facilities and dealerships, followed by China in October. Sometime in 2020 North and South America will begin seeing the new logo as well. In total, VW says it will have to swap about 70,000 logos globally.