Home » Industry News » Audi Wants More SUVs And Wagons
Audi Wants More SUVs And Wagons

Audi Wants More SUVs And Wagons

By the end of 2018 Audi will have the youngest lineup of all the luxury brands. Despite its newness, Audi’s director of product planning, Barry Hoch, tells Automotive News he wants more SUVs and crossovers for his U.S. lineup. Even with several new products planned, Hoch feels there’s still “whitespaces” of opportunity for Audi.

One such whitespace may be a large SUV to slot above the Q7, which comes as little surprise given Audi has plans to produce a larger Q8.

“For us, obviously, one request from this side of the ocean is to have an even bigger SUV,” such as a Mercedes GLS competitor, said Hoch to Automotive News.

Hoch went on to say that Audi is getting some traction towards gaining such a product. That line likely means that he and his U.S. colleagues are having success lobbying the German home office in terms of getting this vehicle produced.

Audi also wants more of its unusual sportback models, riding on the coattails of the new A5 and S5 Sportback models. Hoch feels there is a segment of American’s that are “anti-SUV” and like having sportbacks and hatchback variants to consider.

“There is a small group of aficionados who could benefit from an additional wagon from Audi,” Hoch told Automotive News. “It’s certainly something that we see over in Europe, and I want it.”


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
Thoughts?! We're all about community! Sound off in the comments, share your review or join the discussion in our forum.

Leave a Comment

 Latest Forum Messages
  1. arutherford
    This seems like common sense. Eventually they will have a Q1 to Q9.
Welcome to AutoVerdict: News, Reviews, Community