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Audi Claims it Already Has 10,000 Orders For e-Tron

Audi Claims it Already Has 10,000 Orders For e-Tron

Audi just revealed its first-ever battery-electric SUV last week, the e-Tron. Despite the recent reveal, the brand claims it has already received 10,000 pre-orders for the new SUV.

The order count claim is coming from Lahouari Bennaoum, Director of Finance for Audi. In a recent interview with French publication Automobile Propre the executive asserted there was already 10,000 pre-orders.

Audi has been accepting pre-orders for the e-Tron for a few months now, despite it just being shown to the public last week. Interested customers could raise their hand for the SUV by putting down a $1,000 deposit.

The lucky future buyers will get a pure-electric SUV with two electric motors and a 95-kWh battery pack. Audi has remained mum on power details thus far, but have made claims the e-Tron will do zero to 60 mph in around 5.5 seconds.

The all-new e-Tron will begin hitting the market next year.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. CobaltSSKing
    I know two guys that put a deposit down. I hope more manufacturers go the route of Tesla and offer up a new automotive experience over just electrifying what’s normal.
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