Originally it was to be a Scion product, but the new Toyota C-HR is headed to dealers with Toyota’s badge next month. Given the C-HR’s Scion roots, it comes as no surprise that the pricing is more what one would expect from Scion than Toyota, with a base price of $23,460 after a $960 destination charge.
Buyers opting for the base C-HR XLE will still enjoy a few luxuries. The base car comes standard with dual-zone climate control, a leather-wrapped steering wheel, electronic parking brake, backup camera and 18-inch alloy wheels. So really, the base car isn’t so base.
Those wishing to add a few more features to the list may check the box for the XLE Premium trim level, which adds things like keyless ignition, heated front seats, turn indicators in the mirrors and a few other tid-bits for $25,310.
Toyota is also offering a R-Code version of the C-HR that adds two-tone paint, if you’re into that kind of thing.
Regardless of trim level, all C-HR’s are powered by Toyota’s 2.0-liter turbocharged inline-four with 144 horsepower and 139 pound-feet of torque. The power flows through a CVT to the front wheels and crafts EPA ratings of 27 mpg city and 31 mpg highway.
For comparison sake, the Chevrolet Trax LT starts at $23,795 and the Honda HR-V starts at $21,205 when equipped with an automatic transmission. Factoring in equipment differences between the models, it appears the C-HR is priced fairly competitively for when it heads to dealerships next month.