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2018 Lexus RX Hybrid Sees Price Cut

2018 Lexus RX Hybrid Sees Price Cut

Lexus is restructuring its RX Hybrid lineup for 2018, leading to a fairly sizable cut to its base price. In total, the reworking has yielded a $7,340 cut from the base price of the 2018 RX 450h. While the changes may benefit those wanting a base RX, the cut comes with consequences.

Apparently Lexus felt they needed to lower the cost of entry on their hybrid version of the RX. Cars Direct reports that the 2018 base RX 450h now comes with a lot fewer standard features. For example, leather seats with heat and ventilation are now optional, as is a moonroof. Even a navigation system is now an extra-cost option. Basically $5,220 of the $7,340 price cut is in the form of fewer features that buyers now have to pay extra for.

That said, the end result is still a price cut of $1,055 from the 2017 model; just not the massive $7,340 cut. Buyers cross-shopping the regular RX to the hybrid model will find that there is now only a $1,025 premium on it versus an all-wheel drive RX.

Toyota recently made similar changes to the pricing structure of the Lexus NX hybrid and RAV4 hybrid models. The motivation of such changes isn’t immediately obvious, other than to simply have a lower advertised price on its electrified models.

 





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. germeezy1
    Very curious as to just the method for this madness. The only idea so far is that they plan for the RX to drive volume, and to allow the RX-L to move pricing forward at the top of the range.
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