Tesla has reportedly opened up Model 3 order acceptance to normal people. The move was supposed to happen back in October, but production issues have delayed the ability for normal customers to place firm orders for the car until now.
Electrek reports that Model 3 reservation holders have informed them they’ve been able to place their Model 3 order. While the Model 3 has technically been on sale since July, distribution of the car has been limited to the Tesla extended family; employees and family members of Tesla employees. Average customers without a tie to the company have been left in the cold.
The report suggests that most of the reservation holders who have been invited to configure their Model 3 are already Tesla owners, another criteria that gets you priority within the ordering process.
Tesla reportedly has hundreds of thousands of Model 3 reservations waiting for production, including plenty left from employees. The fact the company is now opening up the process to non-employees isn’t likely a nod to smoothed out production problems, but rather a PR move to keep loyal fans happen.
During the company’s third quarter earnings call CEO Elon Musk confirmed Tesla has had to push back production targets for its first high-volume product. Original plans to produce up to 5,000 Model 3’s per week had to be delayed from December to late first quarter of 2018.