It seems like misspelling names is the hip thing to do these days. After already dropping the “e” from the Captur, Renault (Reno??) has now introduced the Kaptur, which not only changes the name again, but will be the emerging market version of the sub-compact crossover.

Renault says the Kaptur was altered from its established market version by increasing its ground clearance and giving, which will give it better capability and the perception thereof to increase sales.

The Kaptur will not remain in just Russia and its direct markets, but will also be produced in Renault-Nissan plants in India and Brazil. This is also yet another push by Renault-Nissan into the CUV market in emerging markets, which also includes the Renault Kwid, Duster, and upcoming Nissan Kicks and Datsun Go-Cross.

Renault-Nissan is the largest automaker in Russia with having control over AutoVaz, the maker of Lada.

Do not expect the crossover to make it to the US or Canada, but you should expect it south of the border in Mexico.

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