Nissan says its iconic 370Z sports car isn’t dead yet. This comment comes on the heels of rumors that the Japanese automaker is ultimately going to kill its sole, affordable sports coupe.
“The Z is a difficult market,” said Nissan’s chief planning officer, Philippe Klein to Automotive News. “It is rather shrinking worldwide. But we still believe there is a place for the Z and we want to keep it alive, and that’s what we’re working on.”
Klein, who spoke to the publication during the Detroit Auto Show, was cryptic in his language. Reading between the lines of his comments, it sounds like the company has a near-term solution to refresh the 370Z in some capacity. The current car dates back to 2009, but has seen several minor revisions since launch.
Where things get fuzzy for the Z-car is in the long term. Klein acknowledges that the business case on a longer-term is more challenging due to consumer shift to crossovers and SUVs. In fact, he vaguely implied the car’s future in the long term is uncertain at this time.
Long term uncertainty may be where recent press reports regarding the Z’s demise originate. Reports suggested at the time that Nissan does not have a planned replacement for the 370Z, which may indeed still be true.
Nonetheless, apparently a short term fix for the aging Z is in the works.