Nissan: 370Z "Not A Priority"

Nissan fans may be getting irritated at this point. The brand has a laser focus on market segments like small crossovers, but it’s leaving its heritage behind in the dust when it comes to cars such as the 370Z.

Speaking with AutoGuide at the New York Auto Show this week, Nissan’s senior vice president of sales, marketing and operations offered a rather telling statement regarding the 370Z.

“The 370Z is not a priority for us,” stated Christian Meunier to AutoGuide. 

The rather bold statement perhaps comes as little surprised. Despite debuting the 2018 Heritage Edition of the car in New York, the car has gotten little love from Nissan since about 2009. Its low prioritization in Nissan land is kind of obvious.

However, his statement begs the question as to what is next for the 370Z? Like most enthusiast cars, rumors about the future of the 370Z have been all over the place. At one point their was speculation that the 370Z would evolve into a crossover. There’s also been speculation Nissan will just kill off the 370Z and forget it.

Nonetheless, it sounds like we can fully expect Nissan to continue to focus on crossovers and SUVs. The good news is that Meunier did confirm the GT-R is still very important to the brand.