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Smart Exiting U.S. Market

Smart Exiting U.S. Market

Mini car brand Smart will exit the U.S and Canadian market after the 2019 model year. Smart has struggled in North America since launch and the struggle is even more real now that consumers prefer larger utility vehicles.

In fact, Smart sold only 1,276 cars in the U.S. during all of 2018. That’s down from a high of 24,622 about a decade ago. Currently Smart has only one model on sale, which is an electric version of the Fortwo.

On a broader scale, parent company Daimler has failed to turn Smart into a profitable brand since launching it two decades ago. There is still a risk the company will dissolve Smart all together, but it has gotten a small reprieve by way of a new partnership with Chinese automaker Geely.

Current Smart owners will not need to worry about parts and service. Authorized Mercedes-Benz dealerships will continue to offer service to Smart owners after the brand’s exit.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Andrew_L
    Well this is a SMART move
    donmateo
    Honestly thought they did years ago. lol
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