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Mercedes-Benz says A Class Sedan Right for U.S. Market

Mercedes-Benz says A Class Sedan Right for U.S. Market

Mercedes-Benz has confirmed plans to sell its upcoming A Class sedan in the U.S. The confirmation comes after earlier rumors of the plan and marks the first time Mercedes has brought an entry-level sedan to the U.S.

Mercedes-Benz global sales chief Britta Seeger confirmed the plans to Automotive News, stating that the brand feels it truly has the right body style this time for the U.S. consumer. The A Class sedan is the A Class variant slated to go on sale in the U.S. next fall.

Seeger says Mercedes feels the car is a great option for younger buyers and a product that will serve as a nice entrance into the Mercedes-Benz family.

In recent years Mercedes executives have gone back and fourth over the issue of offering an entry level premium sedan in the U.S. To date, the brand has avoided offering anything under the current CLA, which starts in the mid-$30,000 range. Although Mercedes has not confirmed A Class pricing, it is suspected to slot under the CLA.

Mercedes will also rollout a new CLA on the same MFA2 platform that is underpinning the A Class. It is possible Mercedes will move the CLA slightly up-market to make room on the low-end for the A Class.

The all-new A Class sedan will commence production at a joint Nissan-Daimler assembly plant in Mexico.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. germeezy1
    Mercedes has a quite ironic tagline ( The best or nothing ) for a company that peddles FWD trash to the masses masquerading as luxury cars.
    2b2
    ... In recent years Mercedes executives have gone back and fourth over the issue of offering an entry level premium sedan in the U.S. To date, the brand has avoided offering anything under the current CLA, which starts in the mid-$30,000 range. Although Mercedes has not confirmed A Class pricing, it is suspected to slot under the CLA...


    yeahBUT

    didn't the CLA first intro with a $29,900~ (bait'n'switch) pricepoint?

    remembering the Devil commercial...I think

    ...YUP
    Andrew_L
    Considering sedan sales are in the toilet?
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