Mercedes-Benz is expecting its AMG performance lineup to become an even bigger percentage of its sales. The expectation is a bit like stating the obvious given AMG’s rapid lineup expansion in recent years, but Mercedes’ goal is fairly lofty.
Last year AMG accounted for about 10 percent of Mercedes-Benz sales in the U.S., largely fueled by sales of its 43 series cars. Powered by a twin-turbocharged V-6, the 43 series vehicles are not powered by AMG’s hand-built engines, but still offer higher performance than typical Mercedes-Benz products. AMG offers a ’43’ version of the C Class, E Class, GLC Class and GLE Class.
Mercedes-Benz USA CEO Dietmar Exler tells Automotive News the company is aiming for AMG to be much more than 10 percent of sales. In fact, they’d like for AMG to account for about 20 percent of U.S. sales; a rate already achieved north of the border in Canada.
A portion of AMG’s growth will be fueled by its recently-announced 53 series models. Initially found in the all-new CLS Class and E Class, the 53 series models are powered by a 3.0-liter inline-six with an electrical assist Mercedes calls EQ Boost.
Exler admits AMG will not go from 10 to 20 percent of Mercedes-Benz U.S. sales in one year, but is bullish the figure will be achievable over time.