Most automakers have announced a self-imposed deadline to implement all-electric fleets, but Mercedes-Benz has taken it a step further. At a press event this week the company announced plans for its passenger car division to become completely carbon neutral by 2039.
Called Ambition2039, the plan is parsed into a couple phases. The first phase calls for half of the Mercedes lineup to be a plug-in hybrid or battery-electric vehicle by 2030. By 2039, the entire lineup will be carbon neutral, which seems very ambition if just half the lineup is electrified by 2030.
“Let’s be clear what this means for us: a fundamental transformation of our company within less than three product cycles”, said Ola Kallenius, Member of the Board of Management at Daimler responsible for Group Research and Mercedes-Benz Cars Development.
The transformation may not be exclusive to electrification. Mercedes says the company is still exploring alternative fuels, such as hydrogen, since it is nearly impossible to determine what consumers will want 20 years from now.
Mercedes isn’t just wanting its fleet to be carbon neutral. The company has also announced plans to power all of its European factories by renewable energy by the year 2022. Eventually the brand’s suppliers will have to follow suit with plans to become carbon neutral.
Executives view Mercedes’ pending transformation to carbon neutrality in parity with the company’s original founding. Whereas Mercedes founders visioned mobility without the use of horses, today the company views a future without carbon emissions.