Mercedes-AMG has been keen on growing its brand in recent years with the addition of more models. Apparently on the milestones for the brand is to exceed 100,000 in annual sales of AMG badged vehicles, which brand boss Tobias Moers says is going to happen in 2017.
AMG came within reach of 100,000 units last yet, selling 99,235 AMG’s globally. In the first part of 2017 AMG sales have been up by double-digits, making Moers’ optimism seem highly plausible.
“We offer our customers the most comprehensive product portfolio of all time, with more than 50 different models ranging from the A-Class right up to the S-Class,” Moers told CarAdvice.
“Clearly, this is being rewarded. In 2016, we achieved record sales figures of almost 100,000 units. And in our anniversary year, we again managed a lightning start – with double-digit growth rates in the first quarter. That makes us pretty optimistic for the rest of 2017. Our aim is to clearly pass the 100,000 mark.”
Moers went on to add that strong demand for the brand’s 43 and 45 cars has significantly aided in their growth. Additionally, these vehicles have been successful at pulling in younger buyers to the Mercedes-Benz and AMG brands and at conquesting buyers from other brands.
That said, the counter argument AMG has been facing is that the brand is diluting its image by adding more attainable models to its portfolio. This, of course, is an argument Mercedes-Benz disagrees with and apparently the sales stats are supporting the move as AMG is going to keep expanding for the time being.