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Mercedes-AMG Expects To Sell Over 100,000 Vehicles This Year

Mercedes-AMG Expects To Sell Over 100,000 Vehicles This Year

Mercedes-AMG has been keen on growing its brand in recent years with the addition of more models. Apparently on the milestones for the brand is to exceed 100,000 in annual sales of AMG badged vehicles, which brand boss Tobias Moers says is going to happen in 2017.

AMG came within reach of 100,000 units last yet, selling 99,235 AMG’s globally. In the first part of 2017 AMG sales have been up by double-digits, making Moers’ optimism seem highly plausible.

“We offer our customers the most comprehensive product portfolio of all time, with more than 50 different models ranging from the A-Class right up to the S-Class,” Moers told CarAdvice.

“Clearly, this is being rewarded. In 2016, we achieved record sales figures of almost 100,000 units. And in our anniversary year, we again managed a lightning start – with double-digit growth rates in the first quarter. That makes us pretty optimistic for the rest of 2017. Our aim is to clearly pass the 100,000 mark.”

Moers went on to add that strong demand for the brand’s 43 and 45 cars has significantly aided in their growth. Additionally, these vehicles have been successful at pulling in younger buyers to the Mercedes-Benz and AMG brands and at conquesting buyers from other brands.

That said, the counter argument AMG has been facing is that the brand is diluting its image by adding more attainable models to its portfolio. This, of course, is an argument Mercedes-Benz disagrees with and apparently the sales stats are supporting the move as AMG is going to keep expanding for the time being.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. nsaporito
    Andrew_L
    I wonder if tires would help with the ride but then again you don't want to lose handling ability.


    The tires are the primary problem. The sidewalls are very stiff.
    2b2
    ^&^^ tires: diameter / aspect ratio / run-flat?
    Andrew_L
    nsaporito
    You're reminding me I still owe the site a review...

    I like the C43 very much so far. My biggest complaint with it is that the ride quality is fairly harsh in all modes; it reminds me of the ATS, to be honest. The thing I like the most? It's very fast (sub 13-second car in 1/4 mile) and the AMG exhaust has caused me to become notorious to my neighbors.


    I wonder if tires would help with the ride but then again you don't want to lose handling ability.
    nsaporito
    Andrew_L
    How are you liking it so far?


    You're reminding me I still owe the site a review...

    I like the C43 very much so far. My biggest complaint with it is that the ride quality is fairly harsh in all modes; it reminds me of the ATS, to be honest. The thing I like the most? It's very fast (sub 13-second car in 1/4 mile) and the AMG exhaust has caused me to become notorious to my neighbors.
    Andrew_L
    nsaporito
    Well, I did my part on this. Ha.


    How are you liking it so far?
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