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Jaguar Joins Everyone Else With Ambitious Electrification Plans

Jaguar Joins Everyone Else With Ambitious Electrification Plans

Jaguar Land Rover is joining the ranks of so many automakers when it comes to having ambition electrification plans. The company announced plans to offer electrified versions of every model the company offers by 2020, a fairly aggressive goal for a company that has been behind in terms of alternative energy.

JLR announced their plans at Tech Fest in London, where it also showed off a new autonomous vehicle that it says is looking ahead to about 2040. The autonomous concept features a steering wheel that serves as a personal concierge; owners can even pull it from the vehicle and use it in their home as a voice command system, similar to Amazon Alexa and Google Home. The steering wheel is named Sayer, after Malcolm Sayer, the designer of the iconic C-Type, D-Type, and E-Type.

In terms of electrification, JLR is planning to offer a mild hybrid, full hybrid or fully-electric version of every model by 2020. Part of this plan is the launch of the company’s first-ever fully-electric model, which is the I-Pace SUV that will launch in 2018.

JLR’s plans sound similar to other plans announced by other automotive brands as of late. Among the list is Volvo, who is planning to discontinue offering pure gas-only vehicles by 2019, which is one of the more aggressive plans within the industry at this time.

During JLR’s announcement the company also released the first-ever electrified E-Type. Based on the classic 1968 Series 1.5 Roadster, the electric prototype is called the E-Type Zero and Jaguar says it will do zero to 60 mph in about 5.5 seconds.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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