French automaker PSA is returning to the U.S. market with a new mobility service. The company is rolling out its Free2Move mobility service app in Seattle, Was. and Portland, Ore. with plans to expand the apps availability over time.
PSA launched its Free2Move app in September 2016 in certain European countries. The app connects car-sharing, ride-hailing, bike-sharing, public transit and other transportation services. Free2Move also allows people to plan out short and medium trips within the app.
PSA charges transportation providers a fee to be hosted on the app, which creates value for the provider by enabling them to hopefully reach a broader audience of customers.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said Groupe PSA’s North America President and CEO, Larry Dominique. “As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
The launch of Free2Move in the U.S. further solidifies recent rumblings of the company’s stateside return. PSA recently hired Dominique to lead the company’s U.S. return. PSA executives also suggested the company could return to the U.S. as an automaker with the Opel brand it recently acquired from General Motors.
“We’re pleased to announce today that we will begin our North American operations in Seattle,” said Groupe PSA Senior Vice President of Mobility, Brigitte Courtehoux. “As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”