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PSA Group Picks Atlanta as U.S. Home Base

PSA Group Picks Atlanta as U.S. Home Base

French automaker has announced Atlanta, Georgia will be home for the company’s U.S. headquarters. The announcement firms out rumors the company has been recruiting employees in the Atlanta area recently as it ramps up to relaunch in the U.S.

“Our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice,” said Larry Dominique, CEO of PSA North America, in a statement.

Atlanta has quickly become a nerve center for the automotive industry. Both Porsche and Mercedes-Benz have relocated their U.S. bases to Atlanta, while Google’s Waymo has announced plans to begin testing its autonomous vehicles in the city.

PSA Group has not disclosed details of its return to the U.S. market, other than confirming the company plans to sell vehicles in the U.S. by 2026. In the meantime, the company is reintroducing itself to the U.S. marketing with its new Free2Move mobility service. PSA will ultimately expand its mobility services to include its own vehicles in the U.S., followed by selling its vehicles directly to U.S. consumers.


About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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