French automaker has announced Atlanta, Georgia will be home for the company’s U.S. headquarters. The announcement firms out rumors the company has been recruiting employees in the Atlanta area recently as it ramps up to relaunch in the U.S.
“Our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice,” said Larry Dominique, CEO of PSA North America, in a statement.
Atlanta has quickly become a nerve center for the automotive industry. Both Porsche and Mercedes-Benz have relocated their U.S. bases to Atlanta, while Google’s Waymo has announced plans to begin testing its autonomous vehicles in the city.
PSA Group has not disclosed details of its return to the U.S. market, other than confirming the company plans to sell vehicles in the U.S. by 2026. In the meantime, the company is reintroducing itself to the U.S. marketing with its new Free2Move mobility service. PSA will ultimately expand its mobility services to include its own vehicles in the U.S., followed by selling its vehicles directly to U.S. consumers.