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Peugeot Family Sees Opel As Global Gateway

Peugeot Family Sees Opel As Global Gateway

PSA Group’s acquisition of Opel from General Motors apparently has a lot to do with going global, apparently. In a recent interview with German newspaper Welt am Sonntag family heir and shareholder Jean-Philippe Peugeot said Opel will advance plans for global expansion, reports Automotive News.

Last month PSA Group acquired Opel/Vauxhall from GM in a deal valued at $2.3 billion. The deal provides PSA Group additional scale, by nearly doubling their annual vehicle sales overnight in Europe. The added scale is imperative for the combined company to pursue global expansion plans.

“This will allow the group to conquer the rest of the world step by step. This remains an important goal for PSA,” Jean-Philippe Peugeot said in the interview.

Peugeot went on to explain that every large automaker has at least one market in which they sell 3 million. The acquisition of Opel enables PSA Group to hit that 3 million figure and sets the stage for global expansion.

Currently the Peugeot family controls 22.19 percent of PSA Group’s voting rights, while China’s Dongfeng Motor and the French government each have 13.68 percent stakes. Suffice to say, the Peugeot family is still largely driving the ship at PSA.

Peugeot did not elaborate on which global markets the new company aspires to grow into. The obvious answers are China and North America, but those aren’t likely to be easy markets for Opel to tap. In fact, GM tried selling Opel in China and ultimately pulled the brand from the country, while PSA isn’t allowed to sell Opel products underpinned by GM architectures in North America under the acquisition deal.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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  1. Tone
    This sounds like it's about getting enough scale in the EU and other markets where PSA already is to build the foundation for global expansion. That'll take a while, though. By the time they look at North America, I'd assume that Opels will be on PSA platforms -- and they can make a decision as to which brand(s) make the most sense for North America. I'd wager that both Peugeot and Citroen are stronger brands, even in North America where they're only known by enthusiasts, than Opel.
    Andrew_L
    Ok maybe to China but then where else? I can't see any of their brands working in North America.
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