It just seems everyone is entering the electric car market these days, including vacuum-maker Dyson. The U.K.-based company has confirmed plans to produce an EV in the U.K as part of a £2 billion investment the company has made.
Speculation has mounted over the years that Dyson was indeed working on a car. Most recently the company has been acquiring employees from other automakers, such as the communications director from Tesla. Despite keeping it tight-lipped, Dyson confirmed today the company has had over 400 employees working on the project.
Aside from the firm commitment to produce a car by 2020, little is known about the project. Founder and CEO Sir James Dyson says the electric car will not be a mass-market proposition like the Nissan Leaf. Instead, the company will target the car to tech-savvy buyers, suggesting it has Tesla in its competitive set.
Dyson says the company has developed battery technology that allows it to build an electric vehicle.
“I committed the company to develop new battery technologies. I believed that electrically powered vehicles would solve the vehicle pollution problem. Dyson carried on innovating. At this moment, we finally have the opportunity to bring all our technologies together into a single product,” Dyson said in a statement.
It isn’t clear if Dyson plans to market its electric vehicle to regions beyond its home-base of the U.K. It also isn’t clear when the company will offer up more details on its new product.