Home » Brand News » New Hyundai Azera Won't Be Sold Stateside
New Hyundai Azera Won't Be Sold Stateside

New Hyundai Azera Won't Be Sold Stateside

Hyundai has confirmed plans to discontinue the Azera sedan from the U.S. market. The news means that U.S. buyers will never get to experience the all-new Azera (Grandeur), which took a noticeable step up-market in its latest generation.

The news should not come as a huge surprise. Car sales are down over 13 percent in the U.S. year-to-date as buyers migrate to SUVs and crossovers. Additionally, the fancied up version of the car would likely create unneeded competition for Hyundai’s own Genesis G80, despite the new Azera remaining front-wheel drive.

Azera has never sold in significant volumes in the U.S., but sales have nosedived this year. So far Hyundai dealers have only moved 1,792 of them in all of 2017.

U.S. buyers will still be able to obtain the mechanics of the new Azera, just in a different package. Hyundai’s sister brand Kia is offering the Cadenza sedan with the same platform and the same 3.3-liter V-6. The Kia is likely another reason for Hyundai pulling the plug in the Azera.

Hyundai has also announced that 2017 will be the last model year for the Veloster. Like Azera, Veloster sales have also nosedived this year with sales down 38 percent year-over-year from 2016.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
Thoughts?! We're all about community! Sound off in the comments, share your review or join the discussion in our forum.

Leave a Comment

 Latest Forum Messages
  1. nsaporito
    FenwickHockey65
    This just further convinces me Impala cannot continue in its current FWD form.

    RWD, on the other hand...


    Impala is dead period.
    arutherford


    That does look better...
    megeebee
    FenwickHockey65
    This just further convinces me Impala cannot continue in its current FWD form.


    How so?...
    Tone
    FenwickHockey65
    I'm coming more from a position that Malibu is encroaching on Impala's territory. Impala needs something to set it apart from the rest of the lineup besides just being a bigger Malibu.


    That assumes that Chevy needs a big sedan. Right now, the incremental costs of offering the Impala aren't huge and it does offer a bigger car for an aging demographic that might prefer a V6 over a turbo four and equates a larger car with 'more car'. But, that's not where the growth is. A larger car only makes sense if it offers some additional volume at a relatively low investment; I'd guess that's exactly what the Impala is for GM.

    A RWD alternative would likely use Alpha stretched to its size limit (think CTS). But, everything I've read says that Alpha is a more expensive starting point than EP2. That means offering less features (or a less-nice interior) or some other cost reduction to get a RWD Impala near the current car's price. Now, you've essentially recreated the existing SS, which sold in relatively tiny, niche numbers. If Charger is anything to go buy, even a full-line (including low margin fleet cars) of RWD sedans still isn't going to sell any better than the current FWD Impala.

    My guess: Impala will continue as long as it doesn't cost too much to develop and provides a sufficient volume boost on top of the Malibu. But, large sedans are a side-show. The real action is (unfortunately) in CUVs. A performance-oriented CUV with great styling and decent performance somewhere within GM is a huge untapped opportunity. Start with the current compact platform, build something special and stand back. Not my cup of tea, but it's clearly where the market is headed.
    FenwickHockey65
    I'm coming more from a position that Malibu is encroaching on Impala's territory. Impala needs something to set it apart from the rest of the lineup besides just being a bigger Malibu.
Welcome to AutoVerdict: News, Reviews, Community