Hyundai has confirmed plans to discontinue the Azera sedan from the U.S. market. The news means that U.S. buyers will never get to experience the all-new Azera (Grandeur), which took a noticeable step up-market in its latest generation.
The news should not come as a huge surprise. Car sales are down over 13 percent in the U.S. year-to-date as buyers migrate to SUVs and crossovers. Additionally, the fancied up version of the car would likely create unneeded competition for Hyundai’s own Genesis G80, despite the new Azera remaining front-wheel drive.
Azera has never sold in significant volumes in the U.S., but sales have nosedived this year. So far Hyundai dealers have only moved 1,792 of them in all of 2017.
U.S. buyers will still be able to obtain the mechanics of the new Azera, just in a different package. Hyundai’s sister brand Kia is offering the Cadenza sedan with the same platform and the same 3.3-liter V-6. The Kia is likely another reason for Hyundai pulling the plug in the Azera.
Hyundai has also announced that 2017 will be the last model year for the Veloster. Like Azera, Veloster sales have also nosedived this year with sales down 38 percent year-over-year from 2016.