Hyundai will apparently reveal some kind of new product at next month Chicago Auto Show. At least that’s what Mike O’Brien, the company’s vice president of corporate and product planning, told Car and Driver. Although don’t expect it to be a production version of the Santa Cruz.
“We will be launching a new vehicle [at the February auto show] in Chicago,” O’Brien told the magazine.
Unfortunately O’Brien declined to specify which product the company will reveal, but he did eliminate the Santa Cruz. The Santa Cruz being the company’s concept version of a pickup truck, similar to the Honda Ridgeline. The company has long been rumored to be working on a midsize pickup for production.
Historically the Chicago show is used for automakers to reveal trucks and SUVs, solely for the fact it is a midwest show. The midwest being the prime location for SUV and truck sales. For example, last year Hyundai revealed the refreshed Santa Fe at the Chicago show.
Media days for the Chicago show are February 9th and 10th, so we will all know soon enough what Hyundai and everyone else have in store.