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Hyundai Undercuts Prius With Ioniq Hybrid Pricing

Hyundai Undercuts Prius With Ioniq Hybrid Pricing

Hyundai seems intent on making strong inroads into the hybrid and EV markets with the new Ioniq, which is now ever-apparent with its pricing. Today Hyundai announced pricing for both the hybrid and electric versions of the new Ioniq, both aggressive price tags compared to rivals.

The Ioniq Hybrid will wear a starting price of $23,035 (including destination charges) in base Blue trim. To put this into perspective, that is nearly $2,500 less than the base Toyota Prius. All the while, the Ioniq Hybrid has higher EPA ratings, rated 57 mpg city and 58 mpg highway.

Likewise, Hyundai is putting a $30,335 price tag on the Ioniq Electric. With 124 miles of electric range, the Ioniq will compete with the likes of the Nissan Leaf and Ford Focus Electric. Ioniq is undercutting the Leaf’s base price by just over $1,000, while Ford is undercutting the Ioniq by just under $1,000.

Hyundai is likely to have issues moving the Ioniq as the EV market appears to have hit a sales stall, in addition to the fact that rivals such as the Chevrolet Bolt EV are offering in excess of 200 miles of range. It is worth noting that the Bolt EV commands a $7,500 price premium over the new Ioniq Electric.



About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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