After months of spy shots and teasers, Hyundai has taken the wraps off the upcoming Kona crossover. The small ute was revealed at a company facility just outside of Seoul, South Korea at an event outlining the company’s future.
The all-new Kona is certainly an important product for the automaker. It is entering into one of the fastest-growing market segments on the planet. Naturally the Kona will be sold globally, going on-sale in Korea later this month and plans for U.S. sale in early 2018.
Given the importance of the segment, the Kona is sporting a unique design to set it apart from a crop of equally aggressive competitors. The design language perhaps shares some fundamentals with other recent Hyundai products, but in general it is a departure from the brand’s normal look. Hyundai is targeting the likes of the Jeep Renegade, Nissan Juke, Toyota C-HR and Honda HR-V. The targets point out the obvious: this little crossover is aiming to appeal to Millennial customers.
Hyundai has already disclosed that Kona will feature two powertrain options in the U.S. The base engine will be Hyundai’s 2.0-liter four-cylinder with 147 horsepower and 196 pound-feet of torque that flows through a six-speed automatic. Those wanting a little more gusto will be able to opt for Hyundai’s turbocharged 1.6-liter four-cylinder with 175 horsepower and 132 pound-feet of torque; the added power also gains an extra cog in the transmission to a seven-speed unit.
Both engine options will come standard with front-wheel drive, but all-wheel-drive will be offered on both as well.
Given the Kona’s younger audience target, it will of course feature multiple screen sizes to house Hyundai’s infotainment system. Additionally, Android Auto and Apple CarPlay functionality, heads-up display and a host of active safety features will be offered on the new crossover.
Of all the awkward looking little crossovers, where’s the Kona fall?