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Honda Reminds Us To Follow Our Dreams In Super Bowl Ad

Honda Reminds Us To Follow Our Dreams In Super Bowl Ad

Honda is joining the Super Bowl ad blitz this year as well we with a star-studded spot. Entitled “Yearbooks” the commercial reminds viewers to follow their dream and ends showcasing the all-important 2017 CR-V as the produce tie-in.

None of the celebrities shown in the ad actually appear in it in video. Instead, old yearbook photos of each celebrity appear and become animated to follow said celebrity’s voiceover. Essentially Honda ties in the thesis of the ad as the CR-V is Honda chasing it’s own dreams as it shows an older CR-V on the screen before morphing to the all-new one.

In terms of Super Bowl spots, this one is a bit low on pizzazz, but the messaging is strong. It is certainly following a theme in recent years of projecting a strong image in a spot versus humor or glamor.





 

About Nick Saporito

AutoVerdict Senior Editor Nick Saporito began writing about cars at age 13. Nick ran a couple of automotive enthusiast sites for several years, before taking some time off to focus on his career and education. By day he's a marketing executive in the telecom world and by night he hangs out here at AV. You'll find him focusing on tech, design and the industry's future.
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