Honda has quietly ceased production of the company’s CR-Z “hybrid sports coupe.” Honda North America confirmed this morning that they are discontinuing the CR-Z during the 2016 model year. The announcement marks the end of the CR-Z’s short life, which started in 2010 as a 2011 model.
Honda has marketed the CR-Z as a hybrid sports coupe, which is sort of an oxymoron and has led to an identity crisis. The lack of focus on the car has naturally led to low sales volume. Last month alone, Honda only moved just over 1,500 CR-Z’s. In comparison, the company sold over 35,000 Civics, so it’s not hard to see why Honda is ready to axe the hybrid coupe.
To assist in spinning this into a positive, Honda says the company will sell more electrified vehicles than ever this year thanks to volume products such as the 2017 Accord Hybrid and Clarity.